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As is common knowledge, creativeness has not recently been Square Enix strong point; the abuse of its most popular brands has been quite aggressive while the efforts to develop something more fresh seems to be sadly inconclusive. So where did a flash of genius as The World Ends With You come from?

This wonderful game (no surprise the original name is すばらしきこのせかい, i.e. It’s a Wonderful World) was the first attempt of Kingdom Hearts team on the DS, and the desire to exploit every features of the console seems to be the common denominator which had supported the works of the creative unit, consisting of Tetsuya Nomura among others. The brilliant gameplay is just one of the characteristics that makes The World Ends With You innovative and memorable: the soundtrack is a great piece of art (buy it on iTunes!), while the scenario combines real locations with manga-style characters drawing its inspiration from metropolitan trends and underground culture.

By the way, without breaking any record, the game has been very well received by the video gamers all around the world; considering its niche nature and some supply problems in Europe, The World Ends With You went to sold at least 400.000 copies worldwide:

Japan: 192.955 (Famitsu data)
North America: 140.000 (as of September 30, 2008, Square Enix financial reports); 172.000 (as of January, 2009, NPD data)
Europe: 20.000 (as of September 30, 2008, Square Enix financial reports)

The poor result in PAL countries suggests a wrong strategy in promoting and distributing the game; the unoccured translation in other languages than the English, the low advertising and the little by little distribution had strongly affected The World Ends With You but a small and faithful group of fans supported this new IP by creating a lively community and keeping the interest up throughout the years. Considered a cult game by the critics, the waiting for a still not announced sequel is fitful; I’m sure the sales of The World Ends With You had been satisfying even though it deserved a lot more attention and the interesting battle mechanism tailored on the dual screen may be further exploited by Square Enix in some way in the future.

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